Senior Product Marketing Manager

Application Deadline: 15 October 2024

Department: Product Marketing

Employment Type: Full Time

Location: Remote, USA

Description

YOUR OPPORTUNITY

The Senior Product Marketing Manager will play a hands-on role in shaping the product marketing strategy, developing market insight to refine positioning and messaging, driving pipeline, revenue, and adoption of key features.

You will help drive the product marketing efforts with the product, revenue, services, and enablement teams across the globe. You will be a key source of market input to influence product direction with responsibility for enabling competitive product strategy.

You will be the expert in our software buyers, how they buy, why they buy and will transfer that knowledge to the product management, marketing, and sales channels. You’ll work with demand marketing teams to conceive and develop innovative integrated marketing content that drive demand for each component of the XI platform. You will ensure the sales and client success teams have the tools, assets, and enablement they need to succeed.

The ideal candidate will have great attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits and a fantastic writer and producer of demand generating content. You should be a great storyteller with exceptional interpersonal skills, presence, maturity, and emotional intelligence.

WHO WE ARE

At InMoment, we #OwnTheMomentsThatMatter. We believe every moment offers a new opportunity to make an impact. In every interaction, whether it is personal or professional, we are intentional and we take deliberate action to make the lives of our families, teammates, clients, and community better. As you join InMoment and its brands (ReviewTrackers, Lexalytics, and Wootric) you join an industry-leading company who is dedicated to improving experiences and helping businesses take actions through an integrated CX approach:

Integrating the voice of the customer wherever they are in their journey (taking surveys, on social media or leaving reviews, calling the contact center).
Integrating CX technology to prioritize action and inform business decisions—through self-serve or strategic advisors.
Integrating an AI powered approach to eliminating data silos and leveraging intelligence.

Ultimately, we are the best at helping our clients achieve better business results and Experience Improvement (XI) with the best-in-class CX analytics & action solutions.

WHO YOU ARE

5+ years of experience in product marketing at enterprise software companies.
Proven track record of developing and executing successful go-to-market strategies.
Strong understanding of market research, competitive analysis, and customer segmentation.
Excellent communication and presentation skills, with the ability to articulate complex concepts clearly.
Experience in creating compelling content for various marketing channels (digital, print, events).
Ability to collaborate effectively with cross-functional teams and influence stakeholders.
Familiarity with product lifecycle management and product launch processes.
Data-driven mindset with experience in measuring the effectiveness of marketing campaigns.
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

WHAT YOU’LL DO

Create and execute on the product marketing plan and strategy for product line, including positioning and messaging, content creation, and competitive analysis for your product line
Collaborate with demand marketing teams to support lead generation campaigns to prospects and customers
Create and manage marketing collateral, including pitch decks, case studies, and presentations.
Collaborate with Product Management to define product positioning, messaging, and value propositions.
Work with revenue teams to develop programs, sales collateral and materials, case studies, templates, and other core marketing deliverables
Drive adoption of new features amongst client and user base to increase stickiness and retention
Conduct market research to identify trends, customer needs, and competitive landscape to produce and enable on competitor battlecards.
Train and support the sales team with the necessary tools, resources, and knowledge to sell effectively.
Be the expert on buyer personas: how they buy and their buying criteria; be the expert on your competition and how to crush them.
Engage with customers and prospects to gather feedback and inform product and positioning enhancements.
Represent the company at industry events, conferences, and webinars to promote our offerings.
Own the product and solution pages of the InMoment website (in tandem with other stakeholders across the marketing team)
Foster a culture of collaboration and continuous improvement within the marketing team.

WHAT YOU'LL GAIN

Unlimited PTO - We encourage all employees to recharge! 8 paid holidays + 2 floating holidays, Your Birthday Off, Volunteer Day, Fully Paid Parental Leave up to 18 weeks
Medical with FSA and/or HSA (which includes an employer match up to $1,500)
Free starter membership to the GymPass app, with access to a network of gyms as well as full access to popular wellness apps such as Calm, Headspace, Meditopia, and Strava
401(k) Retirement matches dollar-for-dollar for the first 2%, and then 50 cents on the dollar for the next 4%. There is a 2-year vesting period for the employer contributions
Access to financial counseling through WellCents
New Hires are eligible for benefits on the first of the month following their hire date.
No cost life insurance, short and long term disability
Robust Employee Assistance Program with podcasts, training, webinars and counseling.
Autonomy - We trust our employees and offer an extremely flexible work schedule
Fun, innovative, collaborative and supportive working environment
Inclusion and Diversity teams - Women of InMoment and InMovement
Employee rewards and referral programs with generous payouts

At InMoment, inclusion, and diversity are at the core of who we are. InMoment prides itself on an inclusive culture that promotes, encourages, and supports the diverse voices of our employees and clients. We strive to create workplaces that reflect the communities we serve and believe that different perspectives, interests, and backgrounds foster a stronger and more creative work environment.

WHO YOU ARE

WHAT YOU'LL GAIN

About InMoment